
The Missing Middle in Dermatology
If you work in medical aesthetics, this is a business plan you need to read Why treating acne and rosacea
Tap into a growing market of millions of women over 35 dealing with acne or vascular rosacea symptoms.
The surge in late-onset acne in women over 35, calls for effective solutions beyond basic care.
If you consider that 2.5 million women over 35 have ongoing repeated late onset acne.
Similarly, rosacea affects 10-15% of those over 35, presenting a significant market for aesthetic practices. With rosacea and pre rosacea symptoms affecting over 4 million women over 35 in the UK and Ireland, thereās a clear demand for specialised treatments.
UV exposure (particularly in the first third of life), lifestyle factors, and the changing seasons contribute to the rise in skin sensitization leading to the manifestation of flushing and visible vascular damage. As the menopause sets in then hormonal control of flushing and erythema and increased āinflammageingā caused by the reduction and loss of inflammatory control processes.
As we transition to winter and the demand for solutions intensifies, pharmacies witness a surge in disheartened individuals seeking rosacea treatment options beyond basic NHS offerings.
Modern day life and stresses combined with hormonal changes triggering outbreaks of acne post 35 also requires effective non-antibiotic non-isotretinoin, non-benzoyl peroxide acne solutions.Ā These treatments struggle to work effectively in late onset acne with considerable rebound post a treatment course.
Position your clinic as the go-to destination for those frustrated with limited treatment options where they can receive treatment protocols not available in any other health, retail or online sector.
With the current legislation on who can deliver injectables seemingly going to continue to disperse your target aesthetic population between you and non-medics. Then now is the time to use your medical qualification to make you the Goto place for women over 35.
Sound like a business plan?
Case Study
A pilot program in a clinic in North London where SkinMed publicised the clinics accreditation as a treatment centre and increased appointments from 32% booked for the month ahead to 94% booked for the month ahead within 6 weeks. Yes, many were new clients with late onset acne or vascular rosacea, but quite a number were the clinics existing aesthetic clients, who declared issues once they were advertised to them. After another 14 weeks post promotion, forward appointment bookings for the month ahead were still around 86%, with many of the appointments being with clients whose acne and rosacea was controlled or cured, and they were receiving anti-ageing peels, injectables and more.
Differentiate yourself from the rest.
Use your medical status and knowledge to drive clients to you
Partner with SkinMed to become a National Charity Accredited Acne and Rosacea Treatment Centre. Benefit from expert training, webinars conducted by Professor Tony Chu. SkinMed has cutting-edge treatments and supports clinics in effectively addressing acne and rosacea specialising in maturity onset acne and vascular rosacea and associated complications, only available via medically lead clinic. Seize this opportunity to make a lasting impact on your community while elevating your clinicās success.
See our next post on how you can double down on your medical status and become a Scar Master, offering treatments that only medics can deliver. Iāll let you ponder how many over 35s have a scar somewhere about their person they would love to get rid of.
Call now and future proof your clinic business and grow it at a rate no other can match.
0333 247 2474 or email clinical@skinmed.co.uk

If you work in medical aesthetics, this is a business plan you need to read Why treating acne and rosacea

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